Rolls Royce showcases newly-designed badges18/08/2012 01:20
Rolls-Royce celebrated the success of the Games at the Closing Ceremony last night when three Rolls-Royce motor cars sported newly-designed badges for the first time in the company’s 108‑year history. The new badges, designed by the Rolls-Royce Bespoke Design Team, replaced the traditional double R-R for the first time since the company started in 1904.
The three spectacular Phantom Series II Drophead Coupés, each appropriately finished in glorious English White, silently conveyed three coveted British artistes during the event, titled ‘A Symphony of British Music’. The artistes were hidden from view as the cars crossed the auditorium with majestic grace, before being revealed as each convertible roof gracefully descended. The cars were driven by specially-trained
The new grille badge features the iconic Spirit of Ecstasy with patriotic Union Flag replacing the traditional flowing gown of the Graceful Little Goddess. The steering wheel centre includes a traditional laurel wreath and torch, and the self-righting wheel centres feature the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’). The badges are complemented by unique tread plates identifying each car as ‘One of Three’, creating perhaps the most collectable (and unobtainable) Rolls-Royce Bespoke items ever produced.
“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive. “These unique cars were hand built at the Home of Rolls‑Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”